About
The Ref Insight Team
At Ref Insight, our team of development and project management experts is always ready to help you manage your officials in one comprehensive platform. We work together to deliver the most innovative and effective solutions tailored to your needs. As passionate problem solvers, we take pride in streamlining workflows for administrators, assignors, and officials, making every aspect of officiating management simpler and more efficient.
Meet our founders and get to know the team behind the tech!
Sandra Serafini
Having worked in every role connected to officiating for over 30 years — referee, assignor, assessor, administrator, and director of strategy and innovation, she understands the issues first-hand and provides solutions with innovative tools and intuitive design.
Joshua Ort
With over two decades of experience in building enterprise platforms and tools for a variety of tech and sporting landscapes, Josh has developed a unique talent for building comprehensive solutions for the officiating world.